How Social Media is Shaping Our World Paticipants will gain hands-on knowledge for monitoring and engaging consumers in social media from a multiple discipline approach. Learn how to engage your target audience and glean valuable knowledge of how consumers are interacting with your brand and category. Social media is not a question of “if”, but rather of ”when“ you will get involved. Additionally, participants will learn how to integrate mobile marketing into marketing programs. Learn about the components of mobile marketing, what it means to your business, and how to get started. Session Organizer: Abdulrahman Rafiq  Moderator:
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Global Affairs 
