The “Director, Customer Acquisition” for Travelocity is expected to be a key revenue and profit driver for the company, developing and implementing the strategies that will ultimately drive profitable, organic growth. In this effort, they will leverage a wide variety of online Marketing vehicles, designed to drive acquisition, including online display, mobile advertising, affiliate advertising, SEM, and strategic partnerships. This work will be done in collaboration with a number of other functional leaders across the company, including Analytics, Product, Customer Care, and Web Site. This Marketing leader will report to Mr. Dan Garzia, head of Direct Marketing for the company.

Scope of Responsibilities

·   Segmentation and Targeting

·   Revenue Generation 

·   Customer Acquisition

·   Marketing Activation

·   Functional/Organizational Development

Performance Measures

·   Number of impressions, visits and new customers acquired

·   Cost-per-acquisition (CPA)

·   Increased Lifetime Customer Value (LCV)

·   Marketing ROI (by-program/channel)

·   360-degree feedback from internal teammates; external customer feedback

·   Program innovation

Reporting Relationships

 The new “Director, Customer Acquisition” will report to Mr. Dan Garzia, who leads Direct Marketing, reporting to SVP of Global Marketing and Media. His responsibilities include Acquisition, Retention, Innovation, SEO, Social Media and Advanced Marketing Analytics. Dan has held a variety of marketing and leadership roles in company’s ranging from Fortune 100 financial companies to dotcom start-ups. Most recently Dan launched the Direct‑to-Consumer group at Travelers, responsible for Digital Acquisition. Dan works in the San Francisco office.

Staff & Resources

·   SEM Manager (U.S.)

·   SEM Manager (Canada)

·   Sr. Display Analyst

·   Creative Analyst

·   Paid Search Analyst

Critical Operating Relationships

·   Sr. Director, Direct Marketing (Dan Garzia)

·   Director, Customer Loyalty

·   Sr. Principal, Marketing Analytics

·   Manager, SEO

·   Manager, Social Media

·   Director, Project Management (IT)

·   External Agency

·   GM, Canada

Compensation Package

·   Competitive base salary

·   Annual performance incentive/bonus

·   401K

·   Paid Time Off

·   Comprehensive Health Care benefits

·   Relocation assistance to the SFO area (if/as needed)

Search Contact

Tom Blinn

Managing Partner-Cincinnati,OH office

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513-236-4474(M)

As most of you are already aware, heavy monsoon rains have triggered flooding that has left over 1,500 dead while countless are unaccounted for in Pakistan. Millions of homes in thousands of villages and towns across the country have been destroyed. According to UN reports, over 14 Million people have been affected by this disaster. Infrastructure such as power stations, roads, bridges, schools, agriculture wells, and drinking water hand pumps have been severely damaged or destroyed. Millions more are at risk from disease and further flooding.

The OPEN SV community has stepped up to help in the past when calamities struck Pakistan, including the Earthquakes in 2005 and 2007. Consider this an urgent appeal for much needed support to the flood victims of Pakistan. 

As most of you are already aware, heavy monsoon rains have triggered flooding that has left over 1,500 dead while countless are unaccounted for in Pakistan. Millions of homes in thousands of villages and towns across the country have been destroyed. According to UN reports, over 14 Million people have been affected by this disaster. Infrastructure such as power stations, roads, bridges, schools, agriculture wells, and drinking water hand pumps have been severely damaged or destroyed. Millions more are at risk from disease and further flooding.

The OPEN SV community has stepped up to help in the past when calamities struck Pakistan, including the Earthquakes in 2005 and 2007. Consider this an urgent appeal for much needed support to the flood victims of Pakistan.